Advertising Feature - Putting on Happy Face

Evening Chronicle (Newcastle, England), December 6, 2005 | Go to article overview

Advertising Feature - Putting on Happy Face


People are more concerned today about their physical appearance than ever. Where the gym or beauty parlour can't give the answer, more are turning to the plastic surgeon or the cosmetic dentist.

Richard Milner, a consultant plastic surgeon at Newcastle Nuffield Hospital, said: "Recent TV and magazine exposure, coupled with more disposable income, more affordable treatments, greater availability and better techniques, have all contributed to a major cultural change in western Europe."

Fellow consultant Joe O'Donoghue agrees. He said: "Everyone associated with cosmetic surgery, notably members of the British Association of Aesthetic Plastic Surgeons (BAAPS), report a significant increase in workload."

Mr Milner and Mr O'Donoghue are among 10 consultant plastic surgeons helping to meet demand at Newcastle Nuffield Hospital.

Breast reshaping, enlargement and reduction, remain the most requested procedures. But increasingly popular are body contour surgery (tummy tucks and liposuction) and facial surgery (facelifts, ear-pinning, nose, eye lid surgery and brow lifts).

Mr O'Donoghue said: "There have also been major developments in non-surgical treatments to treat wrinkles and lines, including a technique of paralysing small muscles in the face, although these are more temporary solutions than surgery."

Mr Milner added: "Cosmetic surgery is safer, more affordable and generally more accepted than ever. However, it is still important that anyone considering cosmetic surgery seeks treatment from a competent surgeon. This should be someone who also holds a consultant post in the NHS or is BAAPS-registered, ideally in a hospital where they have the fullest range of health support. Most importantly, they should take appropriate advice, preferably from their GP, before reaching their decision."

For more information about cosmetic surgery, call Newcastle Nuffield Hospital on 0800 589689.

Two North East dentists are bringing home the skills they learnt from a recent seminar with Beverly Hills TV dentist, Dr Dorfman. Dr Louise Mullarkey and Dr Joanna Marr of Chapel House Dentistry, Newcastle, are members of the British Academy of Cosmetic Dentistry and have attended many training sessions and seminars around the world to develop their skills. …

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