Advanced Annual Forum on Sports Law & Business: The Hottest Commercial Opportunities, Most Complex Legal Issues and the Latest Regulatory Developments

International Journal of Sports Marketing & Sponsorship, October 2005 | Go to article overview

Advanced Annual Forum on Sports Law & Business: The Hottest Commercial Opportunities, Most Complex Legal Issues and the Latest Regulatory Developments


30TH JANUARY AND 31ST JANUARY 2006

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The Millennium Knightsbridge, London SW1

Attend this conference for expert insights on:

* How to secure the best deal for your client

* Image rights: what you need to know

* Putting in place a successful sponsorship structure: a Wembley Stadium case study

* Attracting, negotiating and retaining sponsorship: Best Practices

* Ambush marketing: what you can and can't do

* How to successfully exploit the latest media and technology opportunities

* Broadcasting rights: negotiation tips for buyers and sellers

* The challenges facing governing bodies: panel discussion

* How the RFU exercise their powers

* Where we are with online betting

* Competition law: the key developments and latest cases

* Sporting disputes: how best to resolve them

Optional Post-Conference Masterclass--Wednesday 1st February 2006 Carlton Tower Hotel, London, SW1

Advanced Techniques for Negotiating and Drafting Sponsorship Agreements

Sponsorship Case Study: Wembley Stadium

Hear From The Experts, Including:

SFX

Wembley National Stadium Limited

The RFU

T-Mobile

The BOA

The ICC

The IPA

Sportev

AS Biss & Co

SPORTFIVE GmbH & Co. KG

ITV

The FA

British Swimming & The ASA

The IAAF

The IRB

WADA

Betfair

The European Commission

Monday 30th January 2006

8:00

Registration and Coffee

9:00

Chair's Introductory Remarks

Robert Stoker

Partner, Ricksons

9:15

How To Secure The Best Deal For Your Client: Athletes' Rights, Contracts and Salary Structures

Sam Rush

Chief Operating Officer, SFX

Jamie Singer

Partner, Onside Law LLP

Gareth Williams

Partner, George Davies

* What is the role of a sports agent?

* What do clients expect from agents in relation to a football transfer?

* The debtate re the licensing of agents--what are the options?

* Who should a client use: A solicitor or an agent?

* What goes in athlete contracts?

- what can you afford to leave out?

- what extra clauses should go in to improve the standard contracts?

10:00

Image Rights: What You Need To Know

Dalton Odendaal

Partner, Harbottle & Lewis

* How you can successfully protect and exploit image rights in the UK

* The protection of image rights in foreign jurisdictions

* Conflicting image rights:

- how conflicts arise (individual vs team vs country)

- ways to resolve conflicts

- how different sports have tackled the issue

* Securing access to image rights for sponsors in sponsorship agreements

10:30

Morning Refreshments

10:45

Wembley Stadium--Putting In Place a Successful Sponsorship Structure

Case Study

Felicity Reeve

Partner, Bird & Bird

Darren Berman

Head of Legal & Corporate Affairs, Wembley National Stadium Limited

* The venue of legends--sponsorship of a National Stadium

* Sponsorship of a building site?

* The stadium vs. the events--the clean stadium conundrum

* Logistics of product supply

BEST PRACTICES PANEL

11:30

Attracting, Negotiating and Retaining Sponsorship

Moderator

James Whittaker

Partner, Addleshaw Goddard

Karena Vleck

Company Secretary & Legal Officer, The RFU

Toby Hester

Head of Sponsorship, T-Mobile

Tony Stephens

Director, Stephens & Associates Ltd

* Is sponsorship more than just brand awareness? …

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