a[euro]Exodus,a[euro][TM] Reality Entertainmenta[euro][TM]s Initial Foray into the Movies

Manila Bulletin, December 25, 2005 | Go to article overview

a[euro]Exodus,a[euro][TM] Reality Entertainmenta[euro][TM]s Initial Foray into the Movies


Byline: WALDEN SADIRI

Reality Entertainment was born with no capital. It was born because of the ambition of filmmaker Erik Matti to put up his own production house which matched the dream of Dondon Monteverde, son of Mother Lily Monteverde. The two have known each other since Erik directed Regal Filmsa "Prosti" which launched the career of Aubrey Miles.

Unfortunately, Erikas career was frozen when after "Prosti" he made "Unaat Huli" starring Richard Gomez and Aubrey Miles. Viva Films sent him a letter because he still had an existing contract with them, so his project was shelved.

"Since that incident, I was in limbo, but Dondon and I would see each other for Aubreyas projects pero wala pang movies. Until one time he asked me kung ano ang plano ko. Sabi ko I tried to put up my own production company in Viva but I donat think ganung set-up ang gusto ko. I want my own production house. Sabi ni Dondon sa akin na matagal na niyang gustong gawin yun. So we started one," explained Erik.

Their first client was someone who wanted to launch his own brand of watch in the country. They were paid half of the total cost to handle marketing and its advertising. But the company that hired them folded up, leaving them money for them to start their own production. What followed were Aubrey Miles shows, Dickies promos and Air Force One shows.

Erik Matti only began directing after Viva Films asked for a settlement. After he was released from his contract with Viva, he directed "Mano Po 2" and "Gagamboy." He was also working as a director in the advertising sector but eventually left and became an in-house advertising director of his own company Reality Entertainment.

Reality Entertainmentas big break in moviemaking came via "Exodus: Tales from the Enchanted Kingdom" which was a partnership with Imus Productions, Ignite Media and Enchanted Kingdom!

If you believe in the adage that everything has its purppose, then the story of how the four big companies came together as one for "Exodus" is a testimony to it.

According to Erik, after he has done the horror flick "Pa-Siyam," his partner, Bong Revilla and Kris Aquino bumped into each other one time. They then decided to do a movie together for a February release. It was supposed to be a romantic flick. But Kris called it off after a few days because Star Cinema didnat allow her to do another movie because they were already filming "Kutob," Krisa next horror-suspense movie slated to open in 2006.

Bong and his borther Marlon Bautista with Dondon and Erik decided to do a film festival movie since they couldnat find anyone fit to replace Kris Aquino. They decided on a fantasy film.

After coming-up with their story, the Revilla brothers shared with them that theyave trying for years to involve Enchanted Kingdom in their movies which could translate to new rides or characters in their theme park a la Disneyland.

"If we were going to do a fantasy movie, the first concern was the number of seconds our special effects would have. Kasi sa fantasty film dito palagi 3-second effects or 4-second effects because per second ang cost niyan. By the time you edit, kahit bagay yung 8-second effects, you have to cut it into 3. It usually costs R24,000 per second with special effect. What happens is that you end up sacrificing the movie because of the budget. So we have to work with a production house who should have a stake in this movie to prevent sacrificing the quality of this movie at walang bilangan ng oras. Whatever effects we want and kaya nila, magagawa. Thatas why we came up with the partnership with Ignite Mediate," Erik shared.

The mounting of "Exodus" happened in a number of phases. Story conceptualization began last February while they read the first draft of their script last April. Set design and production began last May and film started rolling last June. "Exodus" over a 26-day shoot was finished last week of November. …

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