Motorola Deals Target Handsets, Mobile Content Forms Alliances with Google and Kodak
Kukec, Anna Marie, Daily Herald (Arlington Heights, IL)
Byline: Anna Marie Kukec Daily Herald Business Writer
Motorola Inc. said Thursday it has signed deals with Eastman Kodak Co. and Google Inc. to kick-start its new year with major partnerships to help expand its seamless mobility products and to develop new technology.
These multiyear alliances follow others, including Microsoft Corp. and Cisco System Inc., that offer Motorola more opportunities for both handsets and mobile content.
"Under the old mentality, Motorola would only build internally because they have great engineers, but today they realize that to be really successful, they have to partner," said John Slack, analyst with Morningstar Inc. "The deals with Kodak for digital imaging and Google for search are clearly positives for Motorola."
The 10-year global product, cross licensing and marketing alliance with Kodak will provide products and new technology for mobile imaging for consumers. It covers licensing, sourcing, software integration, marketing, and co-development of image devices with joint engineering teams.
Also, the deal calls for wireless integration for millions of Motorola mobile devices with one-button operation with Kodak home printers, retail kiosks and the Kodak Easyshare Gallery. This likely will be available later this year.
"You could just pop the phone into a charger on top of a printer and it will automatically be programmed to print out the photos," said Scott Durchslag, vice president and general manager of Motorola's Global X Products. …