Laughter Is the Biggest Turn-On for Women
A good sense of humour - or GSOH in the vernacular of lonely hearts adverts - really does make a man sexy, scientists reveal today. Researchers carried out tests which appear to prove that for women laughter is the best aphrodisiac. But the same was not true for men, who were no more attracted to funny women as those who were boring. Previous observational studies have confirmed that men use humour competitively when chatting up women.
The new study set out to investigate the sexual power of humour in a controlled way.
Psychologists Eric Bressler, from Westfield State College, Massachusetts, and Sigal Balshine, from McMaster University in Hamilton, Ontario, showed pictures of two men rated as equally physically attractive to 63 women.
Each of the eight times a photo of one of the men was shown, unfunny, serious statements were presented with it. The women were led to believe the man in the picture was the author of the statements. Photos of the other man were also shown, but this time three funny statements were presented along with five serious statements. The reason they were mixed was for realism - since even the funniest people are not funny all the time.
Finally, each woman taking part was shown both photographs together and asked which of the two she thought was more desirable as a romantic partner.
The test was repeated four times with different men, both rated physically attractive and unattractive, and statements.
Routinely, women preferred the 'funny' man over the 'serious' man. …