THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY: Bullring on the Charge with Students' DVD

The Birmingham Post (England), March 28, 2006 | Go to article overview

THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY: Bullring on the Charge with Students' DVD


The Bullring has joined forces with schools to launch an interactive DVD aimed at teaching aspiring business students the secrets of its success.

The DVD is a collaborative effort between the Bullring and Education Business Links and has been designed to help students on applied GCSE and vocational courses, particularly those taking business, leisure and tourism subjects.

The resource was developed as a result of demand from students keen to use the Bullring as a case study for their coursework.

Steve Packer, Director of Business & Enterprise at Park View School in Saltley, worked in partnership with the Bullring and Education Business Links to ensure the DVD met the needs of the students and teachers.

He said: "The Bullring provides an ideal case study for students looking at all aspects of business in the retail industry and we are very lucky to have it on our doorstep.

"Previously, however, tracking down the relevant information was a complicated process. The new DVD will make gathering information on the development much more efficient and will be of huge benefit in the classroom. …

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