So You Think You Can Sell Real Estate? with Property Prices Peaking, Real Estate Remains a Popular Second Career Choice. an out Expert Offers Tips on What Can Make Gays and Lesbians Good Realtors

By Hammerberg, Jeffery | The Advocate (The national gay & lesbian newsmagazine), May 9, 2006 | Go to article overview

So You Think You Can Sell Real Estate? with Property Prices Peaking, Real Estate Remains a Popular Second Career Choice. an out Expert Offers Tips on What Can Make Gays and Lesbians Good Realtors


Hammerberg, Jeffery, The Advocate (The national gay & lesbian newsmagazine)


Creating a prosperous career in real estate is not difficult, but it requires skills and traits that are not taught in real estate school or in any other institution, for that matter: a golden combination of business sense and savoir faire. Offering the attractive qualities of personal freedom and flexibility, a career in real estate often serves as the default "rebound relationship" for disenchanted professionals from every other field.

But what qualities does it take to succeed as a Realtor? Sure, experience in business and finance, sales and marketing, or construction and repairs is a good start, but long-term success also depends on certain personal qualities, some of which gays and lesbians often have in abundance. Here's a starter list of five.

TEACHING ABILITY

Most people approach the biggest financial transaction of their lifetime with little or no knowledge or prior experience. A knack for educating can turn a client's otherwise scary and stressful process into an exciting learning experience and cause for celebration.

EMPATHY

If you and your partner have ever rented, purchased, or sold property, you know the challenges presented by silent--or not so silent--homophobia. As a Realtor you'll need to turn that personal experience into an asset for your LGBT clients, helping them overcome both groundless fears and legitimate obstacles (such as same-sex couples' inability to get married in 49 states). …

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