Top Credit Card Cos. in U.S. Ad Spending: Dollars in Thousands

American Banker, May 16, 2006 | Go to article overview

Top Credit Card Cos. in U.S. Ad Spending: Dollars in Thousands


2005 Grand total TV Print Radio Internet Outdoor

1 American Express Co. $519,764 $258,697 $220,911 $7,262 $24,495 $8,398

2 Visa U.S.A. Inc. 329,025 244,016 68,579 8,315 8,115 0

3 MasterCard International Inc. 322,788 238,826 63,070 8,357 9,979 2,556

4 Capital One Financial Corp. 317,020 310,079 2,280 571 4,089 0

5 Citigroup Inc. 314,752 128,779 163,973 93 19,969 1,940

6 JPMorgan Chase & Co. 125,900 79,224 25,598 2,894 16,084 2,100

7 Morgan Stanley 81,539 57,570 12,719 414 9,512 1,325

8 MBNA Corp. 39,190 19,284 16,202 0 3,554 150

9 Bank of America Corp. 10,751 3,026 7,006 659 61 0

10 Sony Corp. 4,965 2,914 1,690 59 302 0

2004 Grand total TV Print Radio Internet Outdoor

1 Citigroup Inc. $411,741 $247,313 $124,417 $48 $38,313 $1,650

2 Capital One Financial Corp. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Top Credit Card Cos. in U.S. Ad Spending: Dollars in Thousands
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.