Five Marketing Executives Face Lawsuit in Pennsylvania
Fitzgerald, Mark, Editor & Publisher
FIVE TOP MARKETING executives of the York (Pa.) Newspaper Co. used company time, equipment and confidential information to operate a competing direct-mail advertising business, the newspaper firm charged in a lawsuit filed Dec. 6.
In just eight pages, the lawsuit alleges an astounding story of corporate treachery at the highest levels of the company's advertising and marketing departments.
York Newspaper, the firm administering the joint operating agreement of the York Daily Record, York Dispatch and York Sunday News, accused vice president of sales and marketing Smith "Sandy" Purdum II and four other executives of using the company's computers, software and confidential subscription lists "for the production of proposals, billing statements, copy layout, fliers, brochures and other direct mailing literature at [the company's] expense and without remuneration to [the firm]."
York Newspaper said the five targeted current and potential newspaper advertisers with their cheaper direct-mail operation.
In addition, the lawsuit accused the five of selling subscriber lists to "competitors of plaintiff, including, but not limited to, direct-mailing businesses."
The lawsuit also said two executives used company funds to acquire a laptop computer and software, which they used in their homes.
Named in the lawsuit in addition to Purdum were the following:
* William Marks, director of marketing research;
* Denton "Ray" Koons, display classified manager;
* Charles Preston Jr. …