Home Delivery: Actor Morgan Freeman Teams Up to Distribute First-Run Movies over the Internet

By McCrea, Bridget | Black Enterprise, June 2006 | Go to article overview

Home Delivery: Actor Morgan Freeman Teams Up to Distribute First-Run Movies over the Internet


McCrea, Bridget, Black Enterprise


If Academy Award-winning actor Morgan Freeman gets his way, home viewers will enjoy premium movies delivered via the Internet this fall. Thanks to Freeman's Santa Monica, California-based digital entertainment company, ClickStar Inc., consumers will enjoy broadband debuts of exclusive movies, as well as feature films, within weeks of their release in theaters and well in advance of their release on DVD.

A joint venture between Freeman's production company, Revelation Entertainment, and Intel Corp., ClickStar's first feature film, 10 Items or Less, starring Freeman and Paz Vega (Spanglish), is currently in post-production. Freeman credits Lori McCreary, his technically-savvy business partner and co-founder of Revelations Entertainment, with being the catalyst behind ClickStar. McCreary started preliminary discussions with Intel four years ago that gradually turned into a business relationship and investment opportunity.

The market for selling films online is heating up. After reacting slowly to the increase in free music services on peer-to-peer services like Kazaa, Hollywood film producers and movie studios are starting to embrace the future of digital entertainment. Warner Brothers, Universal Pictures, Sony Pictures, Paramount Pictures, Twentieth Century Fox, and MGM all offer first-run films and older titles for $10 to $30 on www.movielink.com.

Actors like Danny DeVito and Tom Hanks are already lining up to participate in developing content for future films, according to James Ackerman, ClickStar's CEO, who sees the company producing and distributing a mix of motion pictures and "A-list" independent films via the Internet over the next few years. …

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