Bid to Ban Junk Food Advertising from Cinemas and Internet
Byline: JASON BEATTIE
A PROPOSED ban on junk food advertising could be extended to cinemas, billboards, websites and computer games under plans being considered by the Government.
Amid increasing concern about the child obesity epidemic, ministers believe the forthcoming clampdown on television adverts for fizzy drinks, crisps and sweets does not go far enough.
They are looking at a tougher range of controls to ensure junk food advertising does not simply migrate to other media.
A blanket ban would be a hammer blow to companies such as McDonald's, KFC, Walkers, Pepsi, Coca-Cola, Kellogg's and Nestle and would encounter fierce resistance from the advertising
and food industry. But ministers believe they have no option but to act in the face of the "public health timebomb" of child obesity.
Of Britain's five million children aged between two and 11, 15 per cent are clinically obese, while 92 per cent eat too much saturated fat and 83 per cent consume too much sugar.
Measures being drawn up the Government include monitoring MPs to ensure they recognise the issue of child obesity and encouraging supermarkets to given loyalty card points to customers who buy healthy foods such as fruit and vegetables.
Tony Blair's chief scientific adviser Sir David King has commissioned a study into the longterm effects of obesity. …