Auto Firms Take Active Role in Social Reponsibility
Consumers in emerging markets expect automotive corporations to take an active role in the economic and social development of their country, according to recent findings from TNS Automotive, the world's largest automotive research company.
The 2006 Global Corporate Social Responsibility (CSR) study, which was conducted in March and April across 18 countries, reveals that emerging markets such as Philippines, Thailand, India, and China rate automotive companies higher in regards to corporate social responsibility than mature markets of the west. The study attributes this to the general public's high ratings of the automotive sector in emerging markets for generating jobs and improving quality of life.
Chris Bonsi, regional director TNS Automotive explains:
"Emerging markets such as Thailand, India, and China have recorded phenomenal industry growth in the automotive sector and consumers in these markets see automotive companies playing an integral role in the economic and social development of their country.
Bonsi adds, "For mature markets, consumers rate the automotive sector poorly on job generation and impact on the environment. Therefore, the strategies for corporations in improving their reputation for corporate social responsibility would need to vary depending on market maturity."
The Global CSR study was conducted by TNS to understand the general public's perception of the automotive sector in regrets to compliance and contribution towards corporate, social, environmental, and philanthrophic activities. …