Partnership Gets Pounds 5.5m So Business Can Adapt; THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY

The Birmingham Post (England), December 5, 2006 | Go to article overview

Partnership Gets Pounds 5.5m So Business Can Adapt; THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY


A range of initiatives are being lined up by a West Midlands based Development Partnership to focus on raising the adaptability of business and people.

Adjust the Balance, which has obtained over pounds 5.3 million funding from Equal European Social Fund, contributes to the Government's aim to encourage employers to adopt inclusive and supportive working practices which benefit both their business and their employees.

One of the next events is a free-to-enter conference at the ICC in Birmingham next Monday, December 11th when Adjust the Balance will bring together people from the business, social and political sectors.

One of the key aims will be to further the debate on the business, social and political case for work life balance and corporate social responsibility.

Graham Beaumont, one of the members of the Adjust the Balance steering group, believes the ongoing debate encourages people to think about the issues.

"Corporate Responsibility means so many different things to so many people," said Graham. "At one stage I had the idea that it was an idea created by large corporates, trying to massage their millions and it didn't really feed the needs of local individuals but that is not what it is about. It is a lot more than that - it is about other social issues that affect our society and environment."

The Social Footprints Symposium will focus on raising awareness amongst the employer community that corporate social responsibility is for everyone, regardless of size or sector. …

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