THE DJ Q & A ERIC PRYDZ; the Swedish House Legend Reckons We Can Dance and Save the Planet So He's Laced His New Video with Green Messages
Byline: by stuart barrie
ERIC PRYDZ'S latest single, Proper Education, has the Swedish dance star going from Pink to Green.
The man behind the massive Call On Me is one of the only producers to be granted rare permission to tinker with rock giants Pink Floyd with his club remix of Another Brick in the Wall, the band's only No.1 single from the stoner classic album The Wall.
The resulting single, Proper Education, has been smashing up clubs for months and is set for a full release and certain chart success.
Following on from Call On Me's lycra-laden steamy video, the Swede has opted to make a stand against global warming and his new video is charged with green messages.
Now Eric tell us how dance can save the planet.
Q WHAT attracted you to covering Pink Floyd?
A I WAS a massive fan of the original record, as I think most people are.
I was listening to it at home one day and thought there were elements in it that could work really well on a dancefloor.
I decided to make a version just for myself.
It was going to be track that only I had and could play out.
I'd never intended for it to get a proper release.
But after seeing the reaction it was getting, I decided there was enough demand to try and put it out.
It was ridiculous - there were so many people trying to get hold of copies.
Q THIS is the first time Floyd have granted permission for one of their songs to be sampled, how difficult was it to get it approved?
A IT wasn't necessarily difficult but it was a long process.
The band liked what I had done and that was half of the battle won, I guess.
Q HAVE you heard what the band think of the track?
A I HAVEN'T dealt much with the band myself, my manager has been handling it but they wouldn't have cleared the sample if they didn't like the record.
Q IS there a video accompanying the song as sexy as the video for Call on Me?
A THE video for Proper Education is very different to Call On Me.
There was a lot of anticipation around this release and I really didn't want to just do more of the same.
Pink Floyd would always use their videos to get a message across and I really wanted to carry on this spirit.
This video is set in a London estate and features a gang of kids breaking into local flats and, at first, you think they're about to burgle them.
But, actually, they are switching appliances off standby, changing light bulbs for energy efficient alternatives, alongside a series of other energy-saving measures.
I'd been reading so much in the press about climate change and global warming recently, and felt it would be great to try and empower people to do something about it. …