An Accidental Hit-Maker; Eric Prydz Just Can't Help Having Hits, Says Wil Marlow CULTURE in Association with the Art Lounge MUSIC
During the summer of 2004, little-known Swedish DJ and producer Eric Prydz became the name on everyone's lips. His club hit Call On Me, which sampled Steve Winwood's Valerie and was accompanied by what would become a notorious video, was a huge hit.
The film, featuring a sexually suggestive aerobics class, was a staple on music channels, and the tune itself, with its repetitive 'call on me' refrain, dominated radio playlists. It went on to have two stints at No 1 that autumn, for a total of five weeks.
Everyone involved in the single's release was pleased with its success. Everyone, that is, except Eric himself.
Talk to the 30-year-old DJ now about his time at the top of the charts and, rather being than excited and proud of his success, his reaction might best be described as bemused, or at worst, bewildered.
"I hadn't really done anything like that before," he says, "so it was a stressful time. But it taught me a lot of stuff as well, about how the industry works and everything. It was an interesting time.
"I enjoyed it," he adds, uncon-vincingly. "But it was stressful, and of course I had loads of pressure from the record company to come up with a follow-up. They were saying, 'We're on a roll now, you can't just do nothing."'
But, in terms of capitalising on the success of Call On Me, that's exactly what Eric did. He went back to making the underground electro house records he was making before and set up two record labels - Pryda and Mouseville - to release them.
Despite his attempts to retreat away from the limelight and back into clubland, it's happening all over again for Eric and he has another hit record on his hands - the Pink Floyd-sampling Proper Education. …