Winn-Dixie Supermarket Chain Becomes an ATM Powerhouse; Purchase of 900 Units Puts Firm in Top Tier

By Barthel, Matt | American Banker, October 3, 1994 | Go to article overview

Winn-Dixie Supermarket Chain Becomes an ATM Powerhouse; Purchase of 900 Units Puts Firm in Top Tier


Barthel, Matt, American Banker


V3

Winn-Dixie Stores Inc. overnight has become a force to reckon with in the automated teller machine business.

The $11 billion chain has purchased 900 machines, enough to rank 12th among deployers of proprietary ATM networks and third among nonbanks on the list, behind Electronic Data Systems Corp. and Affiliated Computer Services Inc.

Jacksonville, Fla.-based Winn-Dixie expects to have its cash dispensers, from AT&T Global Information Solutions Inc., installed by the first quarter next year.

The installations continue a trend toward ATM placement away from the traditional bank branch locations, which industry experts consider a saturated market.

With EDS expected soon to become the No. 1 ATM network owner, surpassing Bank of America's total of 5,400 according to Bank Network News, Winn-Dixie is accentuating the movement by nonbanks into a business that until a few years ago was thoroughly dominated by financial institutions.

"We're seeing a lot of parties who understand the fundamental economics of deploying off-premise ATMs," said Phil Kasper, director of North American marketing for the financial products and systems unit of Dayton-based AT&T Global. "In many cases these are not financial institutions."

Other nonbank participants in the ATM business include Publix Supermarkets Inc. of Florida, which has 535 units, and the computer services company Fiserv Inc., with 803.

EDS, ACS, Fiserv, and Publix all rank among the top 30 ATM deployers in the United States, according to Bank Network News' annual compilation.

Winn-Dixie's ATM purchase, which industry observers valued at about $15 million, brings enough terminals to rank in the top 15 propriety networks, ahead of such banking companies as Barnett Banks Inc., Norwest Corp., and Fifth Third Bancorp.

The reason for nonbank interest in the ATM business is not hard to fathom.

Since the nonbanks do not issue ATM cards, each transaction at one of their terminals results in an interchange payment from the cardholder's bank.

The high consumer traffic in supermarkets, and its demand for cash at the checkout counter, represents an especially significant revenue opportunity. …

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