A Content Analysis of the Coverage Given to Boys' and Girls' High School Basketball

By Pedersen, Paul M.; Miloch, Kimberly S. et al. | Research Quarterly for Exercise and Sport, February 2007 | Go to article overview

A Content Analysis of the Coverage Given to Boys' and Girls' High School Basketball


Pedersen, Paul M., Miloch, Kimberly S., Clavio, Galen, Geurin, Andrea N., Research Quarterly for Exercise and Sport


Among the 38,000 high schools in the U.S., basketball is the most popular sport for girls and the second most popular for boys (NFHS, 2005). In Indiana--which houses 15 of the 16 largest high school arenas in the world--this connection is even more established as basketball and the state have often been viewed as synonyms (Montieth, 2006). "The state of Indiana has a worldwide reputation for its high school basketball," noted Knight (2002). "Nowhere else do kids grow up in an atmosphere so supportive of the game." After decades of dominance by interscholastic male participants, the state has witnessed over the past few years a surge in the participation and interest in girl's high school basketball (Wertheim, 2004). In an effort to gauge the media's approach to and interest in male and female basketball coverage, this study analyzed the type and amount of coverage devoted by the print media. While a shift in participation is underway, the study sought to determine if the gender-based patterns of sports reporting are still prevalent. Specifically, this content analysis examined the written and photographic attention given over a seasonal time frame by selected daily newspapers based in Indiana. The purpose of this study was to determine the equitableness of the newspaper coverage. Basketball was selected because of its accessibility, to and similarities for both boys and girls. …

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A Content Analysis of the Coverage Given to Boys' and Girls' High School Basketball
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