Community Banks Coming on Strong as Lenders
Plasencia, William, American Banker
Community banks have come out swinging in the tough game of mortgage lending. The biggest movers are showing that tenacity, long-range planning and experience can go a long way.
And despite predictions of record low origination levels for this year, community banks say they are building personalized service and their ties to the community to stay active and competitive.
"We got a reasonable amount of business from local builders and realtors," said John R. Lamb, executive vice president of Community First Bank in Jacksonville, Fla., whose slogan is "Small Bank. Big Service."
After only a year in the mortgage business, Crescent Bank and Trust Co. in Jasper, Ca., is going ahead full throttle, successfully pitting an experienced staff against much bigger opponents.
"This team of professionals has been competing against some of the biggest southeastern institutions for 25 years," said Michael Caton, president of Crescent.
Rating Based on Servicing
To stay competitive, Carolina First Corp., Greenville, S.C., acquired a mortgage company in the middle of the state to take advantage of the burgeoning real estate market around Columbia.
The American Banker ranking of the most active community banks in mortgages appears on page 12A. The ranking is based on total servicing - mortgages held and those serviced for others - at banks with assets of $1 billion of less.
The top institutions gained little over the previous year's figures with No. 1 Bank of North America Bancorp, Fort Lauderdale, Fla., actually dropping off 1.2% from 1992's showing.
Other banks - such as No. 2 Central Mortgage Bancshares, Warrensburg, Mo., and Lombard, Ill.-based West Suburban Bancorp - fared better last year with strong jumps in their servicing portfolios.
Community First placed fifth, with $550 million in total loans serviced.
The Florida bank showed an 80% gain over 1992 figures, a jump Mr. Lamb - who also heads up the mortgage division - attributed to a lot hustle on the part of its loan officers.
Community First, which also operates in the Tampa-St. Petersburg area, built its servicing portfolio from loans it originated.
Many of the bank's officers bring in business through their ties to civic and professional associations that have allowed them to network within the area. …