WINNERS OFTHE BEAUTY OSCARS; from the Most Nourishing Moisturisers to the Headiest Perfumes, the Cosmetics Industry's Top Experts Have Worked Their Way through Nearly 200 Products and Selected Their 22 Favourites. Here Are the Winners of the CEW Beauty Awards Report Josephine Fairley
You've heard of the Oscars - well, think of these as the 'Glosscars': the Cosmetic Executive Women (CEW) Beauty Awards are voted for exclusively by true beauty industry insiders.
For the second year, YOU is delighted to present the 22 products that have scooped one of these coveted awards, selected by 500 discerning women judges - all members of CEW (UK), the leading organisation for women working in the cosmetics industry.
For 2007, the CEW Awards (sponsored by World Duty Free and QVC, among others) spanned 21 categories - up from just 11 when the awards debuted on this side of the Atlantic last year. So deciding on the winners was a tough challenge, with 172 products up for industry recognition. And for the first time, high street brands were included alongside premium ranges.
Last year, the CEW Lalique trophy-winning products flew off the shelves.
Sales of Clarins Radiance-Plus Self Tanning Body Lotion, for instance, almost doubled after its award. Best of all, though, the awards raised [pounds sterling]4,580 for Cancer and Careers (see page 69), thanks to the companies that donated [pounds sterling]1 from the sale of each winning product - and this year, even more have pledged to take part.
Remember, to scoop a 'Glosscar', these products have impressed and been tested by the most knowledgeable women in the beauty world - from retail, cosmetics brands and the media. So here is the moment we beauty-hounds have been waiting for. And the winners are? Just read on... Y
CLASSIC BATH & BODY PRODUCT - MASS MARKET BEST
NIVEA BODY RICH CARE BODY MOISTURISER, [pounds sterling]4.99 As ultra-nourishing as it sounds, this luscious body cream leaves even Sahara-dry skin sensually soft again, thanks to a blend of almond oil, vitamin E and minerals.
SHORTLISTED The Sanctuary Salt Scrub; The Sanctuary Mande Lular Sensuous Body Souffle
THE SANCTUARY KYPHI NOURISHING HOT SUGAR SCRUB, [pounds sterling]9.95 A moisturising, smoothing blend of argan oil, sacred lotus oil, delectable vanilla and sandalwood that gently warms up while you buff your skin.
SHORTLISTED Soap & Glory Easy Glistening; L'Oreal Nutrisummer NEW BATH & BODY PRODUCT - MASS MARKET
CLASSIC SKINCARE PRODUCT- MASS MARKET
PALMER'S COCOA BUTTER FORMULA WITH VITAMIN E, [pounds sterling]3.59 A true beauty multi-tasker, this ultra-rich, super-affordable lotion leaves skin glistening, velvety - and doubles as an aftersun lotion.
SHORTLISTED Olay Regenerist Daily Regenerating Serum; Nivea Creme
CLASSIC HAIRCARE PRODUCT- MASS MARKET
AUSSIE 3 MINUTE MIRACLE RECONSTRUCTOR, [pounds sterling]4.99 A rejuvenating, revitalising - and bestselling - re-glossing mega-conditioner that rightly deserves its place in the hair hall of fame.
SHORTLISTED Herbal Essences Conditioner; L'Oreal Paris Elvive Colour Protect Shampoo
NEW HAIRCARE PRODUCT - MASS MARKET
A'KIN LAVENDER & ANTHYLLIS 24 HOUR INTENSIVE MOISTURE LEAVE-IN CONDITIONER, [pounds sterling]1.78 This treatment taps into the all-natural trend and lets you wash-and-go, while protecting hair against heat damage. A steal, too.
SHORTLISTED Head & Shoulders Conditioner; Nicky Clarke Red Carpet Style Intense Defence Straightener Spritz
NEW SKINCARE PRODUCT - MASS MARKET
OLAY DEFINITY DEEP PENETRATING ANTI-AGEING FOAMING MOISTURISER, [pounds sterling]24.99 A true first: this weightless moisturiser froths up, then melts into the skin to deliver a surge of moisture, boosting radiance and luminosity.
SHORTLISTED L'Oreal Paris Age Re-Perfect Pro-Calcium; Nivea Visage DNAge Cell Renewal Anti-Age System
CLASSIC MAKEUP PRODUCT- MASS MARKET BEST
BOURJOIS BLUSH, [pounds sterling]6.25 For an amazing 120 years, wannabe-blushing beauties have been dusting their cheeks with these so-cute pots of finely milled magic powder. …