Web Site a Winner for College Recruiters Area Startup Matches Students, Study Programs
Byline: Nicole Kallmeyer Medill News Service
At a time of record highs in college applications and hefty college marketing budgets, a new company called Cappex.com LLC is offering colleges a way to expand and refine their marketing and recruitment efforts.
The Highland Park-based company created a Web site that tells high school students which colleges are likely to accept them before they apply.
Colleges work with Cappex to showcase their distinguishing characteristics and to specify what kinds of students they are seeking. Each prospective applicant completes a profile on the Web site detailing grades, test scores, interests and extracurricular activities. Colleges can then send invitations through Cappex to students who match their criteria.
The Web site, which launched Feb. 28, is free for students and most four-year undergraduate collegiate programs. The firm is most interested in building up the Web site for now but plans to make money by selling ad space on the site.
Colleges traditionally buy access to search services that provide lists of high school students, sometimes based on college aptitude tests. The cost of accessing these lists ranges from hundreds to thousands of dollars, said Tim Woods, an admissions officer at Lake Forest College. …