Radius Widens Its Influence
Patz, Debby, Folio: the Magazine for Magazine Management
Although Milipitas, California-based Power Computing's pledge to bring Mac clones to the masses will have little direct impact on the magazine industry, the granting of a license to niche clonemaker Radius, Inc., promises to be good news for publishers. Sunnyvale, California-based Radius, Inc., has announced its intention to combine its existing strengths in the DTP world with the Mac OS to create what could be the ultimate machine for desktop-publishing and prepress work.
"It stands to reason that a company like Radius that makes ... most of the components you need in a high-end environment would integrate [the Mac OS], " says Andrew Eisner, director of product communication at Radius. "The only thing we didn't have was the CPU. Now it makes sense for Radius to make a complete solution geared for a specific purpose. "
Indeed, Radius is well positioned to create what it is heralding as plug-and-play Macintosh-compatible systems for the high-end video and desktop-publishing markets. From its experience creating accelerator boards, video editing and production boards and monitors, Radius has expertise in the inner workings of the Mac, and is already a player in the markets at which it will aim its clones. The clones, says Eisner, will come equipped with vast amounts of RAM, application-specific accelerator boards, 1600 x 1200 pixel resolution 21" PressView monitors, color integrated hardware-basically anything a desktop publisher would have to add to a standard Mac. They may also come bundled with appropriate software; the publishing workstation, for example, could include pagination and photo-manipulation applications (with the specifics depending on software licensing agreements). Radius CEO Chuck Berger estimates the video workstation will sell for around $30,000, with the publishing version selling for less than that.
But nine-year-old Radius still has some barriers to breach. In a survey published by MacUser in November 1994, Radius consistently scored "significantly below average, " largely because of complaints about technical support. …