Sex-Oriented Ads Arouse Campus Ire; Women's Group on Campus of San Diego State University Wants Student Newspaper to Clean Up Strip Club Ads or Drop Them

By Stein, M. L. | Editor & Publisher, March 11, 1995 | Go to article overview

Sex-Oriented Ads Arouse Campus Ire; Women's Group on Campus of San Diego State University Wants Student Newspaper to Clean Up Strip Club Ads or Drop Them


Stein, M. L., Editor & Publisher


SEX-ORIENTED ADS in a San Diego State University (SDSU) student newspaper, the Aztec, have aroused the ire of a campus women's group that wants them cleaned up or dropped.

The Women's Resource Center (WRC), in a letter to the Associated Students Council (ASC), objected to the display ads as portraying women as stereotyped sex objects and as threatening to SDSU women.

The council supported WRC's position in petitioning the Aztec to modify the ads.

"I do not feel this belongs in a university newspaper," Hani Baumgarten, a WRC director, told the San Diego Union-Tribune. "[W]hen things like this get put in the newspaper, the community will not view SDSU seriously."

Guadalupe Corona, ASC vice president of finance, said the ads sent the wrong message to junior and senior high school students being recruited for SDSU.

"We're not advocating censorship," she stated, "but a little more judgment needs to be put into the pictures because the pictures really capture the woman's eye."

The main targets of the protests are advertisements for adult entertainment clubs Deja Vu and Cheetah's.

In one ad, Deja Vu announced "Slippery hot oil wrestling" and the "Hottest amateur nite bikini contest."

The content also proclaimed "Nude girls," Sexxxy girls," busty girls," "sassy girls," "lusty girls" and "wild and crazy girls." Head and bust shots of women accompanied the messages.

Another ad depicted a partially clad woman in stiletto heels under a head reading, "Where the Party Never Ends!!! .... Create Your Own Private Fantasies .... Totally NUDE Dances in Private Dance Booths." Also listed was "TE-XX-AS TEASE" dancing.

In the same issue, Cheetah's advertised that "We're Showing Something the Other Clubs Don't .... Totally Nude."

Aztec editor in chief Tim Meehan told E&P he agreed to edit the pictures and text to some degree but refused to stop running the ads.

"We're a totally independent newspaper, and all of our income comes from advertising," he said. "We cannot afford to lose the revenue. …

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