Turn Green at the Flick of a Switch; GADGETS GALORE ARE NOW AVAILABLE TO HELP US ALL LIVE A MORE ENVIRONMENTALLY-FRIENDLY LIFESTYLES AT HOME

Evening Chronicle (Newcastle, England), August 17, 2007 | Go to article overview

Turn Green at the Flick of a Switch; GADGETS GALORE ARE NOW AVAILABLE TO HELP US ALL LIVE A MORE ENVIRONMENTALLY-FRIENDLY LIFESTYLES AT HOME


Byline: By AMY HUNT Environment Reporter

GADGETS galore are taking the strain out of going green.

The Ethical Superstore, based on the Hawick Trading Estate off Walker Road, Newcastle, sells environmentally-friendly goods for the modern age.

From a kettle you can fill to the brim but will only boilasflick of as much as you need, to a device that cuts the power to your standby-hungry appliances at the flick of a switch, the eco-gadgets on offer aim to help you fit being green into your daily life.

Little green balls which clean your clothes without the need for detergent and solar-powered chargers for your mobile, MP3 player and digital camera, are also among the range available.

The mission of the online store, which was set up last year and is already beginning to attract customers from all over the world, is to supply the widest range of eco-friendly and Fair-trade products around.

Elaine Fleck, sales and marketing manager at the store, said: "It's quite a niche area, but it's fascinating how much stuff is available. Because we stock such a large range we are quite unique. We started with about 2,000 customers, and now we have got about 20,000 from all over the world. I think all the publicity about climate change has developed a lot of interest."

Stocked at Ethical Superstore, the Eco Kettle takes the hassle out of making a cup of tea efficiently. It is estimated on average we boil twice as much water as is needed every time, meaning double the energy is used.

The invention has two compartments, one to hold a full capacity of water and a separate chamber for boiling, with water moved between the two at the press of a button. …

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