Foreign Tour Operators, Tourism attachA[c]s to Join Int'l Travel Exchange Fair
Some 150 European, American, Asian and Middle East tour operators, corporate buyers, holiday specialists, tourism attaches and other foreign buyers from more than 24 countries have firmed up their participation in the 1st Philippine International Tourism Fair (PITF) and Philippine Travel Exchange (Phitex) in Cebu on Sept. 5 to 7.
The PITF is organized by the National Association of Independent Travel Agencies (NAITAS), the country's largest travel organization, while Phitex is being mobilized by the Philippine Convention and Visitors Corp. (PCVC), the marketing arm of the Department of Tourism (DoT). The event will be held at the Cebu International Convention Center in Mandaue City.
Angel Ramos Bognot, NAITAS president and PITF 2007 chair, said this is the first time the Philippines will host an international travel trade event where the set-up will be business-to-business discussions.
The event will enable local reasons, hotels, spas, golf courses, medical tourism hospitals and other destinations to showcase their tourist spots and services and tour operators and travel agents to come up with attractive packages that would sell to foreign buyers.
Bognot said the fair will be a combination of "tabletop'' discussions between foreign buyers and sellers on one hand and local sellers and buyers on the other hand and a trade show where domestic and international entities could showcase their destinations.
Tour operators and travel specialists coming from participating countries will be doing their presentations before local tour operators, travel agents and owners of tourist destinations. "The foreign buyers will explain what they want, what they need, how we can work with them and how we can do a tour package that is tailor-made for them. …