Jaguar Sales Rise amid Uncertainty; AUTOMOTIVE
Byline: By John Revill Manufacturing Editor
Jaguar has posted its first sales increase for 15 months - dispelling some of the uncertainty surrounding the company's future.
The luxury carmaker - which makes three of its four models at Castle Bromwich in Birmingham - reported a near 19 per cent increase in registrations last month.
The rise, from 390 vehicles in 2006 to 463, was the first increase since May 2006.
It was even more impressive coming in an overall market that was 0.4 per cent down at 77,649 vehicles, according to figures released by the Society of Motor Manufacturers and Traders yesterday.
But the monthly recovery came as Jaguar sales were still 18 per cent down at 11,983 in the year to date.
Geoff Cousins, managing director of Jaguar UK, said he was pleased with the perfomance, which was the result of a halo of impending XF and the recently refreshed XJ and XK sports car. He said: "The pleasing thing is the growth has been driven by S-Type, XJ and XK. We are down a little on X-Type."
Sales of the Castle Bromwich produced SType were 60 per cent up in the month - despite production ending of the car which is due to be replaced by the XF next year.
Mr Cousins said: "The S-Type has done exceptionally well; it has benefited from a simplified line up, more value being put into it and the dealers are behind it.
"Even in run out, good dealers make money."
Sales of the XJ were 75 per cent up in August, which Mr Cousins attributed to the refreshed model which hit the showrooms last month, while the XK was 10 per cent ahead. …