TECH NOTES: They're Figures Companies Can't Afford to Ignore. Technology in Association with RBS

The Journal (Newcastle, England), September 20, 2007 | Go to article overview

TECH NOTES: They're Figures Companies Can't Afford to Ignore. Technology in Association with RBS


Byline: Andy Walton

WHEN I needed to call out a plumber, I found the number online. I did most of my Christmas shopping without leaving the house. When I last renewed my car insurance, I compared quotes on a website.

And for many of the 19.7 million of us who now shop online in the UK, it's exactly the same - the internet is fast becoming the first port of call, whether it's for browsing the high street, finding reviews of a product or checking prices.

According to Yahoo's latest figures, we spent an average of pounds 627 each via the internet in the last six months, and 63% of the total number of online Brits (around 34.2 million) say they've changed their mind about what brand to buy based on what they've read online.

So you don't have to be an IT genius to see that online sales are becoming more and more important to traditional high street retailers, with revenue from the internet expected to double to more than pounds 78bn by 2010.

They're immense figures which companies - whether large or small - simply can't afford to ignore.

One NorthEast has identified the huge benefits that ICT can bring to all businesses, and is working with regional and national partners to make sure North-East companies are able to tap into that valuable online market.

We've created a dedicated team within the North East Regional Portal, designed to support companies and help them understand that ICT is, on its most basic level, a business enabler. …

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