Car Drivers Could Soon Be High on Hydrogen
Britain's love affair with the motor car will not end - but driving will become a radically less dirty experience, claims a Welsh motoring industry spokesman.
Tim Williams of the Welsh Automotive Forum yesterday predicted that hydrogen- powered cars could be widely available in 10 to 15 years.
The introduction of congestion charges in increasing numbers of cities will not stifle the desire to own a vehicle, he insisted.
But the National Assem- bly's Sustainability Committee heard calls this week for measures to curtail car use.
The University of Glamorgan's Stuart Cole said the dominance of the motor industry in advertising had to be countered.
He told AMs, "The UK car industry annual spend on advertising is pounds 500m. Public transport advertising is nearer pounds 60m."
Professor Cole argues that just as legislation on advertising had dampened demand for cigarettes, so cars could be presented as dangers to people and the environment.
In the long-term he envisages car advertisements carrying health warnings. …