Women's Own

Western Mail (Cardiff, Wales), November 24, 2007 | Go to article overview

Women's Own


Byline: By Lynne Barrett-Lee

Whereas for much of the year shopping is a mildly pleasant pastime, right now you have to do it alongside people whose most cherished Christmas tradition is 'getting it out of the way'

ERE'S something you might not know - today is officially Buy Nothing Day.

I know there's a designated day for pretty much anything (hug a hamster, for instance, or eat gourds), but BND strikes me as being a particularly good one, on account of it having come around at a time when buying stuff is such a big chore.

The folk at BND do, of course, have a political agenda.

They want us to stop and think (using recyclable brain cells and duct tape) about just how much damage we're doing to the planet, and that's got to be a good thing.

There's nothing like having a mass consumerism detox, is there?

If only to focus attention on the developed world's inexplicable obsession with having so many varieties of Lynx.

But do we really need to leave it there? How about we go the whole hog (or, to be festive, whole butter-basted organically farmed turkey with bacon lattice and cranberry jus, orderable from December 6) and extend BND, bar essentials, of course, to Buy Nothing For A Month And A Bit.

Can you see where I'm going with this? To an earthly utopia, that's where.

Because let's face it, whereas for much of the year shopping is a mildly pleasant pastime, right now it is anything but. And that's because you have to do it alongside all the people whose most cherished Christmas tradition is 'getting it out of the way'.

Doesn't that strike you as ridiculous? That pretty much everything we do from here on in will be something we're 'getting out of the way'? …

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