Etruria Answers Vodafone Call; OFFICES

The Birmingham Post (England), December 13, 2007 | Go to article overview

Etruria Answers Vodafone Call; OFFICES


Mobile phone giant Vodafone UK has agreed terms for this striking state-of-the-art contact centre in Stoke-on-Trent.

The 80,000 sq ft centre will employ more than 1,200 people at the high-profile Etruria Valley being developed by Stoke-on-Trent Regeneration, the joint venture between regeneration specialist St Modwen and Stoke City Council.

The 850-seat centre will bring together under one roof the four sites in Stoke that Vodafone UK currently occupies. It's expected that the innovatively-designed building will be ready for business by summer 2009.

A planning application has been lodged and, subject to a successful outcome, it is anticipated that construction will begin next spring. The building will be the first development on the second phase of Etruria Valley, continuing the massive regeneration programme in north Staffordshire that St Modwen began 20 years ago.

Etruria Valley is the third phase of the highly successful Festival Park development, which St Modwen started in 1987 as the redevelopment of the 160-acre 1986 National Garden Festival site.

The development has been expanded in phases with 220 acres of the development now completed and a further 90 acres in the latest phase.

Mike Herbert, St Modwen's north Staffordshire regional director, says: "This development will be the largest single office development that the company has undertaken in north Staffordshire and probably the largest of its kind ever in the Stoke area. …

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