First Union Exec: 'The Internet Is on the way.'(First Union Corp. Vice President-Marketing/Strategic Planning Tom Bartolomeo)(Bank Marketing Association's Annual Marketing forum)(Brief Article)

By Mills, Steve | American Banker, September 22, 1995 | Go to article overview

First Union Exec: 'The Internet Is on the way.'(First Union Corp. Vice President-Marketing/Strategic Planning Tom Bartolomeo)(Bank Marketing Association's Annual Marketing forum)(Brief Article)


Mills, Steve, American Banker


The Bank Marketing Association's annual marketing forum drew to a close this week with a call to embrace the changes reshaping the banking industry or face almost certain extinction.

That means an increasing reliance on electronic banking - something most banks have been doing for some time.

In marketing, it means equally dramatic changes, with advertising campaigns that play well on a computer screen and over the World Wide Web.

Many banks, however, have not gone on-line. "We realize that people are going to want everything better, faster, cheaper," said Tom Bartolomeo, vice president of marketing and strategic planning at First Union Corp., Charlotte, N.C. "The Internet is the way."

First Union, which went on-line in January, found its way to the Internet with the help of Frank Taylor, a computer network consultant and president of TriNet Services in nearby Raleigh, N.C.

Mr. Taylor recommended a mix of cutting-edge computer campaigns and more traditional marketing, saying the day when the Internet will make television and newspaper advertisements obsolete is still way off. …

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