Bank Securities Association Opens Internet Site
Fraser, Katharine, American Banker
The Bank Securities Association has opened a World Wide Web site on the Internet, hoping to use on-line technology to lure new members and unite factions within its industry.
By opening the Web site Oct. 2, the group has enabled the public to browse through information that had previously been available only to its 278 members.
"It's a multi-industry type of a system, as is our association," said James M. Shelton, executive director of the association.
The association focuses on marketing. Its membership includes banks, insurance companies, and securities firms.
A growing number of banking groups are engaged in Internet activities. The most ambitious such project may be Ben, the Bankers Electronic Network, introduced by the American Bankers Association at its annual convention on Oct. 7.
Ben is described as an America Online for bankers. The ABA already has a home-page site for its Center for Banking Information, a research library location.
In another move, the Independent Bankers Association of America is developing a network for community bankers.
The securities association, a smaller group with a narrower purpose, plans to provide a bulletin board for members to discuss industry topics. A job bank is expected to be on its site in the next two months. And starting Nov. 1, its bimonthly magazine, Bank Securities Journal, will be accessible through the Web site. …