Journal Sees Second Best Appeal Ever

Anglican Journal, March 2008 | Go to article overview

Journal Sees Second Best Appeal Ever


The Anglican Journal's annual fundraising appeal raised its second-highest total in 2007, $565,929, said Larry Gee, the Journal's business manager.

Nearly 15,000 donors responded to the appeal, giving an average of $38. "We also noted that we had 1,048 new donors, or about seven per cent of the total, which is very encouraging," he said.

In the 14 years that the Journal has run the appeal, the highest annual result was $638,000 in 2005, when readers responded to the newspaper's celebration of its 130th anniversary. In 2006, the appeal raised $556,065 for the Anglican Church of Canada's national newspaper, which has a circulation of 200,000.

"The results are fantastic," said Journal editor Leanne Larmondin, adding the Appeal's success demonstrates the dedication readers have for the newspaper. "We often receive letters from readers and donors telling us that the Journal and the diocesan newspapers are their link to the wider Anglican Communion, to the Anglican Church of Canada and to their own dioceses."

Ms. Larmondin also noted that although dioceses fund subscriptions for then parishioners, Journal readers through their direct donations "are going above and beyond the call."

Since the appeal began in 1994, it has raised a total of $5.3 million.

Proceeds of the appeal, after expenses, are shared with 21 of the 22 diocesan newspapers. …

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