She Got Game: Jacqueline Beauchamp's BCFx Looks to Diversify Video Games

By McCrea, Bridget | Black Enterprise, April 2008 | Go to article overview

She Got Game: Jacqueline Beauchamp's BCFx Looks to Diversify Video Games


McCrea, Bridget, Black Enterprise


WHEN IT COMES TO VIDEO GAMES, historically black colleges get no respect. But that could change if Jacqueline Beauchamp, CEO of Nerjyzed (pronounced "energized") Entertainment Inc. has her way. Beauchamp and three colleagues pooled their efforts and funds to start the video game and 3-D animation development and publishing company in 2003.

"We saw that HBCUs were not represented well in the video game space," says Beauchamp, 45, head of the 42-employee firm and executive producer of BCFx (Black College Football Experience), a game that captures the unique culture of the black college football experience. Garners step into the cleats of a real player, make hard hits, and guide their favorite teams through an entire season--with fans, bands, and everything else associated with the game.

A Southern University graduate who majored in electrical engineering and minored in mathematics and computer science, Beauchamp brought a background in technology and multimedia to the table. She previously worked as a computer designer for IBM and later ran a global multimedia division at Motorola. Beauchamp says a lack of African Americans in the video gaming industry led her and the other founders (all HBCU graduates) to develop a business strategy and pony up $8 million to secure licenses with colleges and universities, hire employees, and develop marketing and promotion plans.

"It was a huge opportunity to showcase black college football, so we went for it," recalls Beauchamp, who, along with CFO Frederick Johnson, is one of the two remaining partners who stayed with the company when it relocated from Dallas to Baton Rouge, Louisiana. With an eye on increasing company sales by 35% this year, Beauchamp says her firm's primary products are interactive video games and documentary films that showcase the urban market.

[ILLUSTRATION OMITTED]

What sets BCFx apart from the standard football video game is its focus on the halftime show. …

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