14th District Hopefuls Go on the Attack with Ad Campaigns

Daily Herald (Arlington Heights, IL), January 12, 2008 | Go to article overview

14th District Hopefuls Go on the Attack with Ad Campaigns


Byline: Lisa Smith

What do talking cows, Dennis Hastert and pocket change have in common?

All were used in attack ads mailed to voters in the 14th Congressional District this week.

"Jim has no government experience but he loves to run for office!" a talking cartoon cow exclaims in an illustration on a campaign mailer sent by Republican Chris Lauzen to bash the many failed political campaigns waged by his opponent, dairy magnate Jim Oberweis. The mailer features three more dead cartoon cows, upside down with their legs in the air, to represent his 2002 and 2004 U.S. Senate runs and his 2006 gubernatorial bid. "Good ice cream ... yes," the mailer states. "Good candidate ... no!"

The piece goes on to state that Oberweis was fined $21,000 by the Federal Election Commission for "illegally using his company's money to help his campaign."

Oberweis' team has a bit of fun with its response, putting out a tongue-in-cheek news release authored by his "spokescow" named Mary R. Holstein. Calling the mailer "a desperate attempt to distract attention from his own troubles and his fall in the polls," the Oberweis team goes on to point out that the $21,000 penalty wasn't a fine but rather an agreement reached after Oberweis was slapped on the wrist for appearing in TV ads promoting his dairy products while running for election in 2004.

Hastert on the mind: Oberweis, who has sent several glossy mailers touting Hastert's endorsement, sent another mailer this week - and ran a radio ad - blasting Lauzen for blasting Hastert. …

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14th District Hopefuls Go on the Attack with Ad Campaigns
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