Land Rover Launches Its Green Fightback; New Technology to Offset Difficult Trading EXCLUSIVE IN ASSOCIATION WITH Rensburg Sheppards Investment Management
Byline: BY ALISTAIR HOUGHTON Daily Post Business Staff
LAND Rover's worldwide sales will be flat this year as the global economic slowdown and mounting environmental concerns hit its key markets.
The halt to years of sales growth was revealed by Land Rover managing director Phil Popham yesterday.
However, Mr Popham also revealed plans to counter falling sales with a pounds 700m investment in new green research and development facilities. Mr Popham told the Daily Post that he expects worldwide sales in 2008 to be the same as last year, when the car group sold more than 200,000 vehicles a year for the first time.
But Jaguar Land Rover (JLR), which employs more than 2,000 people at its Halewood plant, will today unveil plans to develop new environmentally-friendly technology. The move, which could create 600 new jobs in the UK, is a sign of the confidence JLR's new Indian owners Tata Motors has in the company. And Land Rover has also confirmed that Halewood will build its firstever vehicle with new "stop-start" fuel saving technology.
Last year, Land Rover sold 226,395 cars around the world, up 17.6% on 2006 - breaking the 200,000 barrier for the first time.
It sold 50,664 vehicles in the UK.
But UK sales are falling sharply - earlier this month, the Society of Motor Manufacturers and Traders said Land Rover sales fell 32.55% in May, compared to the same month in 2007.
Land Rover hopes to offset falling sales in Britain, the US and Western Europe by expanding in new and emerging markets. …