Fund-Raising Tips for Sports Management Students and Practitioners

By Bey, Leon Wright | VAHPERD Journal, Fall 2005 | Go to article overview

Fund-Raising Tips for Sports Management Students and Practitioners


Bey, Leon Wright, VAHPERD Journal


Sport management practitioners often engage in a variety of fund-raising activities. They are expected to generate external revenue from a variety of sources and nurture long-lasting relationships. Many times, the viability of certain programs in the sport management field rests primarily upon the success of relevant fund-raising campaigns.

Securing contributions from corporations, small businesses, and other entities can be a daunting task, particularly for novice fund-raisers. Listed below are some practical tips that may be of benefit to students and others:

1. Be familiar with all relevant policies and guidelines. In addition, acquire a thorough knowledge of your product or service so that you will be able to answer questions and provide key information.

2. Get a clear understanding of the overall goal(s), the target market, and the extent to which you are allowed to negotiate with donors.

3. Conduct research on all prospects to determine their interests, needs, and giving potential. This should be done prior to making an official request.

4. Customize your "pitch" for each prospective donor. Although you may have some type of boilerplate framework, tailor your presentation to fit the specific profile of each prospect. The initial focus should be on what you and your organization can do for your prospect, and not the other way around.

5. Practice your pitch until you are comfortable enough to deliver it in formal or informal settings. …

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