Royal Backing Boosts Drive to Support Farming Enterprises and Prevent Widespread Environmental Degradation of Welsh Uplands
Royal patronage has brought together a host of partners for the Mynyddoedd Cambrian Mountains initiative.
They include Ceredigion, Powys and Carmarthenshire local authorities, the Countryside Council for Rural Wales and the Welsh Assembly Government.
A Mynyddoedd Cambrian Mountains steering group is chaired by Peter Davies, co-chairman of The Prince's Charities in Wales.
The project echoes the Mey Selections brand, which markets high quality farm and food products from the North Highlands of Scotland.
That takes its name from the Castle of Mey on the north coast of Caithness, home of the late Queen Mother, and is part of Prince Charles' North Highland Initiative. The brand, with its logo of a watercolour of the Castle of Mey painted by Prince Charles, was established in August 2005 and now involves 250 producers.
Mynyddoedd Cambrian Mountains is also a response to the Institute of Wales report Cherished Heartlands, commissioned by the Brecknockshire Agricultural Society to mark its 250th anniversary in 2005. …