The Business of Boden ; Perfectionist: No Detail Is Too Small for Johnnie Boden

The Evening Standard (London, England), August 7, 2008 | Go to article overview

The Business of Boden ; Perfectionist: No Detail Is Too Small for Johnnie Boden


Byline: Jonathan Prynn

FOR some Londoners it is now difficult to conceive of a life pre-Boden, when casual wear was bought during frantic pre-holiday forays to the high street.

Then in 1991 this unlikely entrepreneur an Old Etonian failed banker and scion of a military family launched his first catalogue. It was hand drawn in Johnnie Bodens London flat and the models for the meagre range of eight items were all friends and family.

Seventeen spring collections on, Boden is a phenomenon. Far more than a catalogue (and since 1999 a website), he has given his name to a social class, a life-style aspiration, an entire zeitgeist. Perhaps more importantly he has created a wildly successful business. It turned over about ?150 million last year with profits of perhaps ?25 million or more. That conservatively values the company at about ?250 million and the Boden familys stake at close to ?100 million give or take the odd ?10 million.

The frightening thing is that the credit crunch notwithstanding the potential for growth is still vast. About a third of sales are now in America, where Boden is fast catching up with Burberry and Aquascutum as an essential element of the English look. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

The Business of Boden ; Perfectionist: No Detail Is Too Small for Johnnie Boden
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.