SunTrust Takes on MBNA in Race for Stock Car Fans, Issuing Daytona USA Card

By Quittner, Jeremy | American Banker, July 10, 1996 | Go to article overview

SunTrust Takes on MBNA in Race for Stock Car Fans, Issuing Daytona USA Card


Quittner, Jeremy, American Banker


A new credit card for race car enthusiasts has started along the track. The Daytona USA MasterCard is being issued by SunTrust BankCard, Orlando, comarketed with Daytona USA, a new motor sports entertainment center located on the grounds of the Daytona International Speedway.

The card competes against MBNA Corp.'s Nascar MasterCard program, which has attracted 350,000 cardholders since it left the starting line in 1993. "Stock car race fans are very loyal consumers and very brand conscious," said Edward Newell Jr., SunTrust BankCard's senior vice president in charge of marketing for east central Florida.

The Daytona USA card has no annual fee, and its introductory rate of 7.9% jumps to prime plus 8.9% after five months.

The bank said rebates and rewards are being worked out but should be fine-tuned by the end of the year.

The Nascar MasterCard, a no-fee affinity card with an interest rate of prime plus 8.9%, is marketed to the 50,000 members of the National Association for Stock Car Auto Racing and to 5.3 million people who spend $1 billion annually on racing tickets and merchandise.

Mr. Newell said the Daytona USA cobranded card has been advertised in local papers and that he expects the card will have a strong regional appeal. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

SunTrust Takes on MBNA in Race for Stock Car Fans, Issuing Daytona USA Card
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.