Editorial Excellence Awards
Wilson, Steve, Maurer, Rolf, Folio: the Magazine for Magazine Management
The Editorial Excellence Awards drew more entrants than ever before in this, its seventh year, necessitating the creation of new categories to judge them fairly. in this unique competition, magazines are measured against standards they define for themselves, rather than against competitors in their categories. All entries were published in 1995. Contestants were rated by a panel of industry experts on how clearly their mission statements were defined, how well the issues submitted accomplished the goals of the mission statements, and how the magazines' features, departments and design supported those editorial intentions. Of the 384 entries, 58 were judged as having fulfilled the editorial standards set for themselves.
Incentive (BILL COMMUNICATIONS, INC.)
Editor: Jennifer Juergens Frequency: Monthly Issue: September
Mission: Written for top business executives who use cash rewards other than salaries or cash bonuses to motivate employees to be more productive, and consumers to buy more.
Judges' comment: "An extremely rich package that is visually interesting and rewarding for the reader looking for information."
Successful Farming (MEREDITH CORPORATION)
Editor: Loren Kruse Frequency: Monthly Issue: March
Mission: To serve as the conscience of our readers, empathize with their challenges and encourage excellence in farm business, production and family living.
Judges' comment: "A slick design and well organized. It targets its reader dead on."
NAPMInsights (NATIONAL ASSOC. OF PURCHASING MANAGEMENT)
Editor: Julie Murphree Frequency: Monthly Issue: November
Mission: To create and distribute purchasing-related business news and forecasts, as well as innovative, educational and technical information, to purchasing and supply management professionals.
Judges' comment: "Editorial package is rich with ways for readers to improve both job and career skills."
Selling Power (PERSONAL SELLING POWER, INC.)
Editor: L.B. Gschwandtner Frequency: Nine times a year Issue: January/February
Mission: To train, educate and motivate sales executives through knowledge and skills.
Judges' comment: "Selling Power is one of the most beautiful trade titles of our day. Its friendly and lively pace engages the reader every page of the way. It's both entertaining and educational."
Computerworld (INTERNATIONAL DATA GROUP, INC.)
Editor: Paul Gillin Frequency: Weekly Issue: August
Mission: To be a publication of record for information systems managers in medium-size and large corporations by prodding timely, balanced and comprehensive coverage of events, trends and issues.
Judges' comment: "The perfect combination: a clear mission statement, concise, well-written editorial and compelling visual impact from innovative graphics."
Landscape & Nursery Digest (BETROCK INFORMATION SYSTEMS INC.)
Editor: Irv Betrock Frequency: Monthly Issue: September
Mission: To keep the horticulture industry informed of posible developments relating to agriculture.
Judges' comment: "An impressive bouquet of industry information and pertinent how-to."
The Chronicle of Higher Education (THE CHRONICLE OF HIGHER EDUCATION, INC.)
Editor: Corbin Gwaltney Frequency: Weekly Issue: April 28
Mission: To cover all issues affecting colleges and universities with a commitment to fairness, investigation, analytic reporting and compelling writing.
Judges' comment: "Succeeds in delivering good, understandable, in-depth writing."
Oil and Gas Investor (HART PUBLICATIONS INC.)
Editor: Leslie Haines Frequency: Monthly Issue: January
Mission: Identifies and interprets trends and needs for companies in the North American oil and gas industry. …