Save Millions with Zillions

By Young, Shannon | Insight on the News, September 2, 1996 | Go to article overview

Save Millions with Zillions


Young, Shannon, Insight on the News


Unlike his parents, Jimmy isn't interested in what Consumer Reports has to say about skateboards, sneakers or mountain bikes. But a junior version of that magazine talks his language. Zillions, also published by the Consumers Union, conveys the same information in children's lingo: The bimonthly magazine aims to alert them to advertising's seductions and make them better-informed consumers.

"We want to provide children with some kind of counterbalance to all the pressures that are on them to buy, buy, buy," Editor Charlotte Baecher says. "The goal is not to give advice about what to buy, but to question products."

Kids wield tremendous purchasing power -- children age 8 to 12 have more than $17 billion at their command, according to one estimate. Teaching them to be good consumers is important because they "are just becoming independent with their money and are subject to lots of peer pressure," says Baecher. "The problem is that advertisers are getting to kids before the kids understand they're being sold to."

National Education Association spokesman Nelson Canton agrees. Teachers must educate children about being better consumers because commercialism is finding its way into American schools. "Advertising keeps kids from learning the things they really need to learn -- that's the problem of commercialism," he says.

And according to Mary Ellen Fise, general counsel for the Consumers Federation of America, parents need to discuss advertising with their children "as soon as kids can start talking about what they see on television." Says Fise, "Statistics show that kids tend to believe most of what they see on TV."

Zillions, which primarily targets 8- to 14-year-olds, has a circulation of 350,000. About 250,000 copies are home subscriptions; the remaining 100,000 are distributed at no charge to schoolchildren in low-income areas. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Save Millions with Zillions
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.