Study: Big 3 Networks Still Fixated on 'First Love' Obama

The Washington Times (Washington, DC), October 14, 2008 | Go to article overview

Study: Big 3 Networks Still Fixated on 'First Love' Obama


Byline: Jennifer Harper, THE WASHINGTON TIMES

The big three broadcast networks - NBC, ABC and CBS - remain captivated with Sen. Barack Obama, according to a study of campaign coverage released Tuesday by the Center for Media and Public Affairs at George Mason University.

Numbers tell all: 61 percent of the stories that appeared on the networks between Aug. 23 and Sept. 30 were positive toward the Democratic Party. In contrast, just 39 percent of the stories covering Republicans were favorable.

After a brief flirtation with Sarah Palin, the broadcast networks have returned to their first love: Barack Obama, said Robert Lichter, the center's president.

John McCain has not been so lucky. He's gotten bad coverage from the beginning. It has never varied from that, Mr. Lichter added.

Fox News Channel, which was included in the study to provide parity, cut the Republicans some slack. Overall, 44 percent of the Republican coverage included in the half-hour news portion of the nightly Special Report with Brit Hume was positive, compared with 25 percent favorable coverage for the Democrats. Mr. Obama was favored in only 28 percent of the stories. Sen. Joseph R. Biden Jr. garnered 18 percent positive coverage. Thirty-eight percent of the stories about Mr. McCain were positive.

And Mrs. Palin, the Alaska governor and Republican vice-presidential nominee? Comparatively speaking, she was a Fox favorite, with half the stories about her positive.

The study revealed a rare and potentially laudable trend at NBC, ABC and CBS, which could benefit voters as Election Day looms. …

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