Research Reports: A Valuable Tool for Getting Up to Speed in the Marketplace: Locating New Market Data and Statistics That Can Give Them an Edge in the Safety Marketplace Is a Task on the To-Do List of Safety Marketing and Sales Executives Worldwide-Or It Should Be
Keating, Michael, Occupational Hazards
One producer of packaged market studies that offers a wealth of information to safety and PPE marketers is BCC Research (http://www.bccresearch.com). The Wellesley, Mass.-based producer of market research reports, newsletters and conferences has been delivering in-depth market analysis to businesses for more than 35 years.
Organizations use BCC data to make intelligent and strategic business decisions. BCC offers information products in a total of 19 areas. Some of those areas of interest to EHS Today readers include:
Safety & Security--BCC focuses on safety and security topics as they relate to homeland security, information technology, forensics, surveillance and anti-terrorism, as well as commercial and military applications.
Chemicals--BCC's Chemicals category includes reports that examine the impact of new technologies and the changing regulatory environment on the chemical industry. Many of the reports highlight specific industries, including protective clothing, pharmaceuticals, petroleum and paper; all depend on the use of chemicals as raw materials required for manufacturing.
Environment--BCC Environment research studies examine major market developments and technologies surrounding air, water and waste treatment and final disposition.
Healthcare--The Healthcare category includes market research reports covering the non-therapeutics of the health industry. Many BCC analyses focus on medical devices, human and animal health technologies, dental market equipment and other diagnostic tools used by the medical community.
"The basic value of a BCC Technology Market Research report is that our analysts quantify and forecast the overall market being studied and all significant market segments within that overall market," said Kevin Fitzgerald, editorial director at BCC Research.
"All BCC reports measure current market size (nearly always in U.S. dollars), and provide a 5-year forecast for that market or market segment, with a calculation of CAGR (compound annual growth rate) included," added Fitzgerald, in an e-mail to EHS Today.
BCC's secret, explained Fitzgerald, is that it relies on seasoned experts. "We use nearly 100 percent contracted analysts to research and write these reports. Our analysts have vast experience in the technology fields they cover, and they use both primary (interviews) and secondary (search of published documents) sources when conducting their research."
One of BCC's newest technical market research reports is titled, "Emergency Response Technologies: Global Markets (report number SAS014A)." The report, which was issued this past April, said "the global market for emergency response technology is expected to be worth $54.7 billion in 2008. This will increase to over $69.4 billion by 2013, a compound annual growth rate (CAGR) of 4. …