The Companies of Eastern Europe

By Ojala, Marydee | Online, September-October 1996 | Go to article overview

The Companies of Eastern Europe

Ojala, Marydee, Online

A recent informal poll of top European business information specialists revealed that most information specialists had difficulties locating information about Eastern Europe. The survey, taken during TFPL's prestigious European Business Information Conference (EBIC) held in Milan in March 1996, was not particularly lengthy. The question invited comment only about geographic gaps and did not query the specialists about what kinds of information were missing from the various geographic regions. In subsequent discussion sessions during the conference, there was general agreement that the lack revolved around Eastern European company information. Taking this as a challenge, I returned from milan all fired up to investigate sources of Eastern European company information.



Before embarking on such an investigation, the geographic boundaries of Eastern Europe must be understood. And here we find some interesting linguistic and geopolitical issues.

First of all, as I have noted previously [1], Eastern Europe can also be phrased as East Europe. Some databases use regional codes in addition to country codes. Business & Industry, for example, uses Eastern Europe (coded as EAE, with individual country codes linked to the "extra" code of EAEX) as does Reuter TextLine (coded as EEUR with the expanded code of EEURZ). Dow Jones News/Retrieval's regional code, EEU, is described as East Europe and restricts a search to publications emanating from Eastern Europe or solely devoted to Eastern European companies, industries and markets. IAC GlobalBASE shortens the region's name to East Europe (coded as 6EE).

Some files double post the region names with the extra, expanded codes but others do not. Reuter TextLine double-posts (all records coded with EEUR are also coded with EEURZ); Business & Industry rarely does (only ten records are coded both with EAE and EAEX).

When there is no regional designation, individual country names must be searched. This raises the question of which countries are actually in Eastern Europe. At one time, designations such as USSR, Comecon countries, or Warsaw Pact were synonymous with Eastern Europe. With the fall of the Berlin Wall and the breakup of the USSR came the concept of Commonwealth Independent States or CIS. But look at a map.

Many of the states that were part of the Soviet Union are not truly in Europe. Rather, they are more Asian or Middle Eastern than European. Places like Tajikstan, Kazakhstan, Uzbekistan, and Krygistan border China, Afghanistan, and Pakistan - hardly part of the European sphere. Russia straddles two continents. As commentator Peter Millar writes, "Russia is the frayed edge [of Europe]: a country which, in terms of its landmass, exists primarily in Asia. In terms of its population, however, it is decidedly European, and exists in what is conventionally considered Europe - west of the Urals...Russia, until the beginning of this century, behaved as a wholly European power, with attached Asian colonies" [2].

West of the Ural mountain range is a reasonable geographic definition for Europe. But not everything immediately west of the Urals is considered Eastern Europe. Some of it goes by the moniker of Central Europe. Countries such as Poland, the Czech Republic, Slovakia, and Hungary are frequently lumped together under the nomenclature of Central Europe rather than Eastern Europe.

From a database perspective, CAB International uses Central Europe to describe the region; Delphes, produced by the Paris Chamber of Commerce and Industry, has as its geographic term Central and Eastern Europe. Dun & Bradstreet ignores the entire issue. All of Eastern Europe and the ex-USSR countries are coded in International Dun's Market Identifiers with the continent Europe. The Wall Street Journal Europe publishes a monthly insert titled "Central European Economic Review" although its front-page column covering Central Europe is titled "Eastern Update: A Roundup of East European Business and Political Development. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Cite this article

Cited article

Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25,

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

The Companies of Eastern Europe


Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25,

    New feature

    It is estimated that 1 in 10 people have dyslexia, and in an effort to make Questia easier to use for those people, we have added a new choice of font to the Reader. That font is called OpenDyslexic, and has been designed to help with some of the symptoms of dyslexia. For more information on this font, please visit

    To use OpenDyslexic, choose it from the Typeface list in Font settings.

    OK, got it!

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search


    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.