Magazine Competitions to Enter: Winning an Award Can Boost Morale and Enhance Your Prestige in the Industry

Folio: the Magazine for Magazine Management, Annual 1997 | Go to article overview

Magazine Competitions to Enter: Winning an Award Can Boost Morale and Enhance Your Prestige in the Industry


Knowing that you're providing readers with the sharpest and most serviceable editorial--and a compelling visual environment to match--is its own reward. But the public recognition that comes from winning a magazine award brings benefits that surpass in-house kudos and self-congratulations. Winning a competition can boost morale, and it enhances your prestige in the eyes of the industry and advertisers.

Even the process of entering can foster a healthy in-house competition as staffers evaluate past issues in search of the strongest submissions. To be nominated internally is in itself a highly motivating pat on the back. Being compared to your peers also gives you a perspective on how your magazine stacks up against others and provides anew the motivation to maintain or exceed your own publishing standards.

Following is a selection of the major competitions to help you get started--and to give you a little time to prepare your acceptance speech.

Acres of Diamonds Award for Magazine Development

Sponsor: Temple University School of Communications and Theater Contact: William J. Donnelly Address: Temple University, Dept. of Journalism, Public Relations & Advertising, Philadelphia, PA 19122. Tel: 215-204-8724 Eligibility: Open to advertising-driven consumer magazines launched within the last five years. Awards Process: Nominations are made by Inside Media. Judging is by consensus. One winner is named. Entry Fee: N/A Deadline: N/A

Alternative Press Awards

Sponsor: Utne Reader Contact: Andrea Martin Address: 1624 Harmon Pl., Suite 330, Minneapolis, MN 55403. Tel: 612-338-5040 Eligibility: Open to alternative press publications. Awards Process: Utne Reader staff selects nominees and then winners by consensus. Any alternative press publication that would like to ensure notice may highlight its achievements in writing to Andrea Martin. Entry Fee: N/A Deadline:Write in early February (optional)

Annual Competition for Editorial and Graphic Excellence

Sponsor: American Society of Business Press Editors (ASBPE) Contact: Local chapters or Heather or John Nelson, executive vice presidents Address: 376 East St. Charles Rd., Lombard, IL 60148. Tel: 708-889-4141 Eligibility: Open to U.S.-based business publications supported by advertising. Entries must have been published in the previous calendar year. Awards Process: Winning regional entries progress to the national competition. First, second, and third place and one or more honorable mentions (optional) are given in each national category. Entry Fee: All graphic design submissions are $75 per entry. For editorial submissions, $55 per entry for members and $75 per entry for non-members. Deadline: Early spring

Clarion Awards

Sponsor:Women in Communications Contact: Colleen Phelan Address: 10605 judicial Dr., Suite A4, Fairfax, VA 22030. Tel: 703-359-9000 Eligibility: Awards in 14 magazine categories are given to recognize outstanding editorial achievement in professional communications. Awards Process: Entries are scored with ratings sheets. Only one winner is selected for each category. Entry Fee: $75 per entry for members; $150 per entry for non-members. Deadline: Late April

The Excel Awards

Sponsor: Society of National Association Publications (SNAP) Contact: Marilee Cason Address: 1650 Tysons Blvd., Suite 200, McLean, VA 22102. Tel: 703-506-3285 Eligibility: Open to all association publications. Awards are given for magazine writing, cover photography, design and publication advertising promotions. Entries must have been published within the previous calendar year. Awards Process: Entries are evaluated by teams of judges, but each judge scores individually. Gold, silver and bronze rankings are given in each category. Selected categories are divided by advertising revenue. Entry Fee: $75 first entry and $50 each addtional for members; $85 first entry and $65 each additional for affiliates; $125 first entry and $100 each additional for nonmembers. …

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