King Features Launches Online 'Comics Kingdom'

By Strupp, Joe | Editor & Publisher, November 18, 2008 | Go to article overview

King Features Launches Online 'Comics Kingdom'


Strupp, Joe, Editor & Publisher


King Features Syndicate is launching a new service that allows Web sites to link to some 60 daily comic strips online and split ad revenue from the venture.

Comics Kingdom, described as "a first-of-its-kind digital platform" allows newspapers online access to 60 of the syndicate's strips, including "Zits," "Mutts," "Blondie," "Beetle Bailey" and "Hagar the Horrible."

Newspapers will share revenue with King Features and have 30-day access to each strip's archive. The new service also allows users to share comics, comment, and employ other interactive tools.

"We are building a community aspect to the site," John Soppe, managing director of King Digital, tells E&P. "We are trying to build the type of tools that allow more interactive use."

The syndicate has already signed up the likes of The Daily Oklahoman in Oklahoma City, the Milwaukee Journal Sentinel, and the Times-Union of Albany, N.Y.

"For almost 100 years, King Features Syndicate has assisted newspapers in attracting new readers and incremental ad revenue by providing appealing, premium content," T. …

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