"You and Your Dopey Sign"

By Edwords, Fred | The Humanist, January-February 2009 | Go to article overview

"You and Your Dopey Sign"


Edwords, Fred, The Humanist


[ILLUSTRATION OMITTED]

YEARS AGO I asked a PR specialist how I could know if a publicity stunt I cooked up might be effective. He answered, If you re" embarrassed to tell your family about it" In other words, it has to be taboo-breaking, silly, or both.

So in July 2008 the American Humanist Association began planning for a splashy advertising campaign on Washington, DC, buses. But in October a media story went global about how the British Humanist Association was planning to put signs on London buses in reaction to a widely-run Christian campaign there threatening unbelievers with hellfire. The Atheist Bus Campaign "adverts," written by comedy writer Ariane Sherine, would read, "There's probably no God. Now stop worrying and enjoy your life." The news allowed the BHA to raise a whopping 120,402.00 [pounds sterling] (about $180,000 U.S.) in a single month.

So we on the AHA advertising committee accelerated our work, experimenting with a range of slogans and finally settling on: "Why believe in a god? Just be good for goodness' sake" We contracted for the ad space, designed and printed the signs, bought display ads in the New York Times and Washington Post, and held a well-attended press conference November 11.

Then came the deluge. The story immediately hit television and radio. Newspapers from coast to coast and beyond our borders followed the next morning. Associated Press used the headline, "God, humbug: Humanist holiday ads say just be good," and opened with, "You better watch out. There is a new combatant in the Christmas wars" Bishop Council Nedd, chairman of an advocacy group In God We Trust, was harsher: "These ads are a deliberate attack on American traditions, beliefs and customs by a United Nation's affiliated group that espouses a radical anti-American agenda." But AHA spokespeople had made it clear at the press conference that the slogan, accompanied by a shrugging character in a Santa suit, was merely posing a rhetorical question and offering a positive ethic to the humanistically inclined. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • A full archive of books and articles related to this one
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

"You and Your Dopey Sign"
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.