Litter Louts Just Lovin' to Dump Big Mac Wraps; McDONALDS' PACKS MOST LIKELY TO BE THROWN IN STREET

Evening Chronicle (Newcastle, England), January 13, 2009 | Go to article overview

Litter Louts Just Lovin' to Dump Big Mac Wraps; McDONALDS' PACKS MOST LIKELY TO BE THROWN IN STREET


Byline: By ALASTAIR CRAIG

TYNESIDE streets are blighted by McDonald's packaging more than any other brand.

Keep Britain Tidy today names the global restaurant chain as Newcastle's most rife fast food litter.

The company's wrappers and drinks cartons are more likely to be found strewn on our streets than any other.

Surveyors spent two days observing fast food litter in Newcastle, Liverpool, Manchester, Leeds, Sheffield, Leicester, Birmingham, Bristol, Southampton and London.

Across the country, McDonald's made up more than a quarter of all fast food litter with 29%.

In second place, the local chippie or kebab shop made up 21% and pasty and pie wrappers from Greggs made up 18% of all fast food litter.

The findings come as university research reveals the damaging impact litter can have on a brand.

Ian Stobo, of Ellesmere Road, in Benwell, Newcastle, says the streets around his home have been blighted for years by discarded litter.

The 52-year-old-said: "People just go into Greggs and other places, eat what they've bought, and dump their rubbish. I've watched them do it.

"I'd like to see these people with huge fines. Not pounds 50, that's not enough, I would charge them pounds 100."

Phil Barton, Keep Britain Tidy chief executive, said: "This is the very first time we have looked at which brands make up littered England. Of the ten cities surveyed, the same brands appeared again and again.

"We condemn litterers, but also believe the results have pertinent messages for the fast food industry.

"McDonald's, the local chip shop, Greggs, KFC and Subway need to do more to discourage littering by their customers. Fast food makes up a quarter of all litter found on our streets.

"We know from working with McDonald's in the past that the company takes a responsible attitude to its communities by running local anti-litter campaigns. …

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