Clever Marketing Looks to Have Helped Morrisons; Taking Stock

The Journal (Newcastle, England), January 19, 2009 | Go to article overview

Clever Marketing Looks to Have Helped Morrisons; Taking Stock


Byline: Peter McCusker

THE UK's slide into recession will be confirmed on Friday and further trading updates from the beleaguered retail sector will be closely monitored this week.

Morrisons' trading figures on Thursday will be watched with interest amid signs it was one of the Christmas winners in the supermarket sector.

The latest industry data showed Morrisons notched up its highest-ever market share in the 12 weeks to December 28. TNS Worldpanel said Morrisons' share leapt to 11.9% - adding to the pressure on market leader Tesco.

Sainsbury's has already smashed the sales figures of Tesco, with a 4.5% rise in UK like-for-like sales versus a 2.5% increase by its bigger rival.

And the UK's largest supermarket chain is set to be left trailing behind again by Morrisons when the group reports, with predictions that comparable sales may rise around 8%, excluding petrol, according to Citi analysts.

The firm revealed an 8.1% hike in third quarter sales before Christmas thanks to its value proposition and cut-price deals.

Experts believe this will have been maintained, with help from TV marketing campaigns.

It also ran a promotion over the period offering customers pounds 20 cashback if they spent pounds 40 a week for four weeks, which is also likely to have appealed to cost-conscious shoppers.

Justin Scarborough, analyst at Royal Bank of Scotland, said: "Morrisons is delivering on all fronts, with strong sales enhanced by sharp promos and clever marketing."

The UK recession is expected to be made official on Friday when output figures for the fourth quarter of 2008 are released.

The contraction in Britain's economy for the final three months of the year follows a 0.6% decline in GDP for the third quarter - a 'technical' recession as defined by two successive quarters of negative output. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Clever Marketing Looks to Have Helped Morrisons; Taking Stock
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.