Noize from the Editor

By Molenda, Michael | Guitar Player, January 2009 | Go to article overview

Noize from the Editor


Molenda, Michael, Guitar Player


[ILLUSTRATION OMITTED]

BY THE TIME YOU READ THIS, AMERICA WILL have a new president-elect. It may be Obama, or it may be McCain. You may be happy and anticipating better things to come, or you may believe that president so-and-so is going to damn millions of children into inheriting a bleak socio-political-economic-ecological morass graver than some sci-fi apocalypse flick. But whatever your views might be on the election, I just hope that we can all join together in hoping that 2009 is a good year--if only because you and I need it, the United States needs it, and the whole screwball world needs it.

Of course, "hoping" away the planet's ills isn't what you'd call a high-percentage game, but unless you're a global leader or a pop icon with cultural influence, it may be all you've got, so keep thinking those good thoughts. But if you're frustrated with your perceived lack of power to forge a brave new world, take solace in the fact that you can certainly help build a better Guitar Player in 2009.

Long-time readers are already aware the GP staff spends a huge chunk of each year scouring the guitar community for dues and counsel on how to enact positive editorial change. In researching strategies for 2009, we've invited comments from GP Forum members, charted seeming trends in guitar and popular cultures, queried gear manufacturers, discussed market challenges with the GP sales team, studied Web sites from around the globe, participated in various non-MPN music forums, and solicited opinions from all the different musicians we gig with. The GP staff will obviously toss its own beliefs, forecasts, and gut feelings into the mix, and we'll argue over which moves make the most sense, k can be frustrating that none of these efforts guarantee more readers, more revenue, or expanded brand identification, but, in the end, all we can do is collect reliable data, trust our intuition, and hope that we make significantly more right decisions about GP's content than wrong ones. …

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